Tuesday, February 11, 2014

Logo Critique


What is the logo's target audience?  
The target audience for Apple is very broad. This is because Apple is a company that offers products that everyone wants regardless of age. 
Do you feel that the logo is successful in reaching that audience?  
Apples logo has a modern design to it which makes it look more sleek and professional. I feel this logo does a good job at capturing the high tech company Apple is. Their logo has to go on many things and it is important to keep it simple and easy to recognize.
How do you feel about the color choices?  
The color choices could have been better to make this logo more visually appealing to the target audience.


What is the logo's target audience?  
The target audience for Nike is athletes.
Do you feel that the logo is successful in reaching that audience?  
The Nike logo tells us that you do not need a complicated logo to catch someones attention. This logo is seen in a lot of places because it is easy to put on products.
How do you feel about the color choices? 
Nike used the correct color choices. For this type of company, you would not want to have a rainbow in the logo or colors that do not make sense. A logo that is going to put on shoes, hats and more should be a color that can match with various other colors.


What is the logo's target audience?  
The target audience for Pepsi are soda drinkers.
Do you feel that the logo is successful in reaching that audience?  
I feel that this logo did a good job at reaching the target audience because it is simple and easy to remember.
How do you feel about the color choices?  
The color choices for the Pepsi logo are good because Pepsi wants to be Americas number one drink, competing along with Coca Cola. To show this they make their colors the color of the American flag which is one of the easiest color combination to remember for an American.


What is the logo's target audience?  
The target audience for Lego are young kids.
Do you feel that the logo is successful in reaching that audience?  
I feel that Lego has successfully reached their target audience with this logo because the bubble type letters make this logo more appealing to younger kids.
How do you feel about the color choices?  
The red background with white letters outlined in yellow and black make it stand out.


What is the logo's target audience?  
The target audience for Nintendo are gamers.
Do you feel that the logo is successful in reaching that audience?  
This logo is simple but easy to remember. When I see this logo I think of the 16-bit and 32-bit games they were famous for.
How do you feel about the color choices?  
The only color used is red with a white background. This was a good decisions because red is a color that easily stands out.

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